Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, July 19, 2010, at 6:00 pm.  Reserve the date in your calendar now!

PRESENTATION OVERVIEW

Marketers: should your brand build an iPad App? Entrepreneurs: which types of brands should you target to share your awesome iPad app idea to? Designers: what's different about designing for the mobile platform?

With amazing, new mobile technologies coming out each day, it can be challenging for marketers and partners to stay focused on what's most important about our field: the consumer. Molly Garris from Arc Worldwide and Leo Burnett will bring the agency perspective to building mobile marketing strategies, covering:

• The current state of mobile marketing and opportunities within the landscape
• The role of mobile in the marketing ecosystem
• Examples of challenges and wins from marketers engaged in mobile
• Current mobile marketing trends and how to leverage them to reach your audience

Bring your smartphones to demo out some of our favorite mobile marketing campaigns!

MEETING DETAILS
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Date: Monday, July 19, 2010
Time: 6:00 pm – 8:00 pm
Topic: Building a Compelling Mobile Marketing Strategy
Presenter: Molly Garris, Digital Strategy Manager at Arc Worldwide/Leo Burnett
Location: Arc Worldwide/Leo Burnett, 35 W. Wacker Dr., Burnett Room, Chicago
Location Notes: Participants must register to get on the official attendance list! At the venue, please sign-in at the security desk. Picture ID required. 
Directions: Located near the intersection of Wacker and LaSalle in the Loop, the building is well served by the El and buses. The Clark/Lake and State/Lake Street El stops (all lines) are just a few blocks away. 
Parking: There is parking in neighboring buildings.

MEETING AGENDA
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6:00 pm – Sign-In / Light refreshments
6:30: Featured Presentation: "Building a Compelling Mobile Marketing Strategy"
7:30 pm > Refreshments / Networking

ABOUT THE SPEAKER

Molly Garris is a Digital Strategy Manager at Arc Worldwide / Leo Burnett, serving as the agency's in-house mobile marketing subject matter expert. She leads internal and external mobile education, strategically guides accounts across the agency with mobile solutions and assists with managing large, complex mobile campaigns. Agency clients include Purina, P & G, Whirlpool, Allstate, McDonald’s, Walgreens, Altria, Comcast, Norton, Hallmark, Nintendo, United Airlines and Kellogg.

Molly has worked in the mobile space for over 6 years, driving new product development, integrating the mobile channel into marketing strategies, optimizing mobile campaigns to yield stronger results and overseeing various mobile marketing campaigns for clients such as Land Rover, Toshiba, L.E.I. and Moneygram. She holds a Bachelor of Arts degree in marketing from Michigan State University and actively participates in Mobile Mondays, the Heartland Mobile Council and the Chicago Association of Direct Marketing (CADM).

IMPORTANT NOTES

Please remember to RSVP by noon on the day of the presentation in order to get on the official registration list for our host's security system.

Special thanks to our generous host and sponsor, Arc Worldwide / Leo Burnett!